BKT BRINGS THE BEST OF EUROPEAN BASKETBALL TO BAUMA
Once again, BKT combines sports and business, entertaining sports fans at the world’s largest fairs with exclusive experiences.
After the great success at EIMA in Bologna, visitors to BAUMA in Munich – the most important fair dedicated to the construction, mining, and building sectors, the beating heart of innovation in the reference industries – were able to have fun thanks to the sports-themed installations brought by BKT, the leader company in the production of Off-Highway tires.
BKT’S ENTERTAINMENT ACTIVITIES
BKT was present in Hall A6 with a stand where sports took center stage with a video entertaining enthusiasts by showing highlights and significant scenes of BKT’s presence as a sponsor in sports worldwide.
The core of BKT’s sports entertainment was in the East Atrium of the fair, with the BKT Sport Village, an entire area dedicated to basketball fans, a sport whose values are particularly aligned with BKT, as demonstrated by the brand’s presence in EuroLeague as a Premium Partner and in BKT EuroCup as the Title Sponsor.
Here, fans could see up close the trophies of the two main continental competitions and take photos while lifting the cups contested every year by their favorite teams: FC Bayern Munich and Alba Berlin in EuroLeague, Veolia Towers Hamburg and ratiopharm Ulm in BKT EuroCup.
The area was also enriched by life-size cardboard cutouts of some important German players, which proved to be obligatory stops for ritual photos of basketball fans.
In particular, the players represented were Andreas Obst, guard of FC Bayern Munich (who set the record for three-pointers in a EuroLeague game against FC Barcelona on November 22), Martin Hermansson, captain of Alba Berlin, Daniel Theis, center of AS Monaco, and Maodo Lo, guard of Paris Basketball.
Not only souvenir photos but also fun, with the iconic BKT-branded arcades, also present at all stages of the EuroLeague Hoop District, and the opportunity to play with grab machines to win exclusive BKT merchandise.
Every day, thousands of people visited the BKT Sport Village, demonstrating the mutual closeness between the brand and its stakeholders, a connection that goes beyond business and finds explanation in the emotions and involvement that only sports can create.
After the great successes at EIMA and BAUMA, BKT will also be present at Agritechnica in Hannover from November 9 to 15. We look forward to seeing you with many new features and experiences. As always, sports will be the protagonist!
